Appealing to Britney

In Pepsi's commercial, they use Britney Spears to convince their audience that if Britney drinks Pepsi, then Pepsi must be cool. This is definitely an intentional use of the "Appeal to Authority" fallacy. Throughout the commercial, there is noticeably a lot more "Britney" then "Pepsi". In fact, eliminate the few Pepsi bottle shots and the large Hollywood-style Pepsi sign and you would have a typical Britney Spears music video. As well, her classic head swings and hip thrusts create a sexy link to drinking Pepsi, creating the overall idea: drinking Pepsi will make you as sexy and popular as Britney. In the full length version of this commercial, there is a shot shown of Coca Cola workers watching Britney's Pepsi performance on a small TV screen. The Pepsi company intentionally added this "Appealing to the Crowd" fallacy to hint that even other cola companies prefer Pepsi. By using Britney Spears to advertise, Pepsi will have won many Britney fans onto their side of the cola war.