This ad for Evian water uses a Figures Prove fallacy by stating that 79% of people who drink a half a litre of Evian every day notice that they are visibly younger. However, the ad does not mention the soucr of their statistics. We don't know whether or not this statistic is legitimate, and if it is, then we must take into consideration whom was involved in the statistics. Where do these people live? How old are they and what gender? If only young, healthy women were surveyed then Evian's statistic is biased.
This advertisement is eye catching for many reasons. First, they used a beautiful, young and healthy woman as the foreground. As well she is also naked and holding her chest to cover herself while grinning widely. She appears to be very comfortable with her body, which is usually a consumer-attention-grabber, but then again, this is a water advertisment. With the "Be Happy Naked" slogan, it could be an ad for plastic surgery or a weight loss clinic. When people see this slogan, they automatically are drawn to the ad, because everyone would like to feel more comfortable in their body. Like many other ads, the setting seems to be on a warm beach area. This is likely because the warmth and relaxation of the beach attracts people and convinces them that using this product will cause them feel the warmth of a beach. Even the colours used along the top of the advertisement are a warm, tropical tone. Also, the way the light is hitting her upper arm and face hints that drinking Evian water will make your skin look like hers. Also, the tall grass is pointing towards the woman's body, drawing your attention even more to her skin. Overall, Evian is using elements that humans are naturally attracted to to sell us their water.
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