A Common Sense Fallacy

Scott's Towels advertisement leads us to believe that the only way we can have common sense is to sue their product. This is a definite case of the Black or White fallacy. There are many other ways to have common sense, other than using Scott's towels. However, they would like consumers to think that there are only two choices: either they use this product, or they have no common sense. This ad is directed towards mothers or parental figures. Notice how the ad shows a child using their product. To parents, this creates a link between their home life with kids and Scott's towels. The child looks as though he is having fun, therefore the consumers will think that their kids will enjoy cleaning up their messes with Scott's towels. As well, the colours and pattern used in the Scott's logo is also used to border the advertisement, which also matches the boy's shirt. Together, these colours make the ad much more appealing to look at and will likely catch your attention.